The Social Not-Work

Hey, remember when everybody used AOL? It was this nice hedged garden that gave you e-mail and chat and instant messaging, and cost you like $30 a month. It was so cool, and hip, and in, that everybody important used it, and businesses wanted to capture that market too, so they made AOL pages, accessible via AOL Keywords. So, that latest movie to come out? You could read all about it at http://www.geocities.com/plutobay/201328457291/movie_title.html or at AOL Keyword Awesome Film of 1998!

But then something happened: The internet became an always-on think. You gave extra money to your cable company, and they gave you a little box that turned a bunch of 0's and 1's into pictures of cats doing silly stuff while sans-serif fonts provided commentary for their actions. Suddenly you didn't have to open AOL to see the Internet. You could venture into that wild jungle without even needing to go through a hedge maze. So, AOL responded: if you don't use us for your Internet connection, we'll give you a discount. And some people did that. Likewise, AOL introduced AIM, so you could chat with all of your non-AOL friends without having to leave AOL.

But, still, AOL could provide nothing, other than an e-mail account, and maybe a list of Top 10 Jokes about some celebrity or current event, to keep people around. And then they sort of fell into obscurity, such that whenever you see someone with an @aol.com e-mail address, you wonder if they're a time traveler or something. And then you wonder when you'll get an e-mail from someone using Prodigy....

AOL was an early walled garden whose bulwarks eventually crumbled. But it was eventually supplanted by some Ivy League fellow who, emulating other sites, like Friendster and Classmates (one of which was actually worthwhile), he introduced yet another social network, Facebook. Facebook got its roots with university-only user base, so early adopters felt a little high-brow, especially when compared to the new Geocities, MySpace.

Nowadays, you can find Friendster only in the Wayback Machine, and MySpace is like a derelict vessel in some sci-fi horror movie. While investigating it, you hear strange noises, and one by one, your away team begins to vanish, until, BOOM, Little Mama starts blaring about her lip gloss, and you have an epileptic seizure due to a color scheme selected by someone who was either extremely color blind, or was trying to be "artistic."

So, Facebook kinda won the Social Network Game, and many people tried to capture that fame. Twitter introduced streaming inanity, and in response, Facebook made their Wall system more inane. Twitter, really, was one of the few contenders that was able to stand up against Facebook.

And then it happened, Facebook was more visited that Google!? So, Google decides it's in their best interest to play the Facebook game.

So, they introduce Buzz, which is pretty cool. It's like the Facebook Wall, only able to be used outside of Facebook. But it didn't catch on, especially after a whole big mess about privacy. Ouch!

And then Google introduced Wave, which was also pretty cool. It would have revolutionized the work place, especially dreaded meetings, but every single company blocked it as a "chat site." So it didn't catch on.

And then Google introduced Plus (or Google+), which, as the xkcd comic says: is like Facebook, but not Facebook. This gets Facebook's attention. How can Facebook compete with a Facebook that's more open about its content?

To counter Google Takeout, which lets you export your Google+ account (and other Google stuff) in a flash, Facebook decides to block the Google Chrome plugin that lets users export their Facebooks to Google Plus.

And to counter Google's super-easy video conferencing chat deal that is fairly prominent in Google+, Facebook decides to ... what? Integrate with Skype?

Double Fail.

So, remember this, people of the present, when people of the future (hi! future people!) liken Facebook to Prodigy in their Early Days of the Internet 101.

Zhang and Battle.net

Have you gotten this e-mail:

Hello zhang,

Welcome to Battle.net!

You have successfully created the following Battle.net account:

[removed]

The Battle.net account is a centralized account system that will let you manage all of the Blizzard Entertainment games you play, including World of Warcraft and future games, in one place without having to remember multiple sets of login information.

We highly recommend that you take this opportunity to verify your e-mail address. Verifying your e-mail address will unlock extra Battle.net account features, including the ability to register Blizzard games you own so that you can download them, free of charge, any time you want. To do so, simply click here:

https://sea.battle.net/account/email/confirm.xml?ticket=[removed]

In addition, you may also merge any World of Warcraft accounts you play with this Battle.net account. After merging, you will log in to the game and its associated online services such as World of Warcraft Account Management, the World of Warcraft Forums, and the World of Warcraft Armory, using your Battle.net login information. You can begin the account merge process at the Battle.net account homepage, located at http://www.battle.net/account.

Please retain this e-mail for your reference.

For more information, click here for answers to Frequently Asked Questions or to contact the Blizzard Billing & Account Services team.

Sincerely,
The Battle.net Account Team
Online Privacy Policy

Well, you're not alone. Apparently, zhang has been submitting new account creations for a bunch of e-mail addresses.

I'm not sure where zhang got these e-mail addresses. Most likely, from someone's address book, either a big name company or your best bud who just downloads too many questionable applications. Some have claimed it's part of the Sony hack, but this is pure speculation.

Nevertheless, this is a REAL e-mail from Battle.net. The links do not redirect, and the header is from an actual Battle.net origin. sea.battle.net is for the South East Asia servers. Your e-mail address probably didn't get hacked (if you use Gmail, you have a nice little option to see last account activity; it's probably pretty boring...).

Here's what you should do:

1. If you're ever wanting to create a Battle.net server, contact customer support (http://us.blizzard.com/support/index.xml) and have them fix the account for you.

2. DO NOT CLICK THE LINK; DO NOT POST THE LINK TO A FORUM OR BLOG; This link activates the account for that user (Zhang Somethingorother). If you do, you'll have to resort to step 1.

3. If you really don't care, delete the e-mail and get on with your life. Stop downloading questionable applications, and update your virus scanner once in a while.

I'm personally disappointed to see how Battle.net support and other people are reacting to this. Reaction 1: It's a phishing attempt! Reaction 2: You got hacked! Reaction 3: Anything but us letting people try to sign up for a billion accounts with the same name, etc.

Why, though?

Why is zhang trying to create a Battle.Net account with my e-mail address?

Because zhang wants you to click that link and activate the account, and let him/her/it play WoW nonstop under a multitude of accounts that wouldn't otherwise be used by people for Battle.net. Since WoW released F2P, I imagine gold farming has become a much more tempting vocation, and perhaps a bunch of accounts would help continue to do so, in case one account gets banned, or there's some sort of limits put on each account. And then, in the end, if anything bad happens, it's on you, not zhang.

Zhang will want to get a lot of accounts, in case there's a few people who are actually smart and scrutinize things a bit.

So stop the gold farming and don't click that link (even if you did sign up for Battle.net :P)!